Previously, betr got underway in Ohio and is gearing up to roll out in Massachusetts later in the week. Now, it will also be allowed to operate in Virginia under the license issued by the state regulator, the Virginia Lottery.

Betr Kicks the Front Door of Virginia

The company has welcomed the move and opportunity to be a part of the regulator gambling landscape in Virginia, and further establish betr’s clout in the North American region. Joey Levy, the founder and CEO of betr, was pleased with the decision of the Virginia Lottery and said that everyone was thrilled to see betr launch in yet another jurisdiction.

He explained that the work with the regulator has been seamless and that overall the entry was an important milestone for the company through and through. Betr has vowed to have transformative effects on the industry and provide players with a brand new way to experience sports betting.

Betr, though, has not been offering a model that generates immediate profit – or revenue. The company is said to have accepted a million in wagers but has hit revenue of just $106,000 so far. Removing the amount of promotional credit extended with that, the actual net revenue numbers are pretty depressing – $11,160. However, the company and Levy are confident that betr is only stretching its legs.

A launch in Massachusetts is now looming, which means the company should get access to more audiences who are ready to experience sports in new and fun ways. Meanwhile, betr has not given an exact date of when it may actually seek to introduce its sports betting solution to Virginian customers. Betr is also partnering with Caesars Southern Indiana, but it has not received an official license in Indiana just yet.