Inside The Pocket Powers Playtech with a Rich F2P and DFS Portfolio
The agreement will allow Playtech to arm its partners with customer acquisition and retention tools that help them stand out from their competitors
Inside The Pocket (ITP), the world’s biggest free-to-play and daily fantasy sports aggregator, has agreed to provide the major gaming tech supplier Playtech with its portfolio of games. Thanks to that, the aggregation company will be able to power the supplier’s operator partners with exquisite gaming experiences.
Playtech’s platform already supports many regulated operators which will ensure the expansion of ITP’s global footprint. The aggregator’s suite of titles includes more than 100 free-to-play and daily fantasy games that are fully localizable, allowing ITP to quickly adapt to new markets.
The Deal Will Benefit Both Companies
ITP is a true leader in F2P and DFS aggregation and helps emerging developers navigate the complex and competitive gaming space. Thanks to the agreement with Playtech, the aggregator will be able to provide its partnering studios with extra opportunities.
The deal would be just as beneficial to Playtech and its partners, which will be able to capitalize on ITP’s premium customer acquisition and retention tools. ITP also excels at targeting specific recreational player demographics, which helps its partners secure the loyalty of their customers. The light nature of F2P and DFS games allows companies to entertain players without needing to apply unsustainable practices.
Playtech is already a renowned name in the global gaming space, making it a perfect partner for ITP. The latter company is sure to benefit from its new partner’s strong brand awareness and cross-vertical iGaming spread.
ITP Is Thrilled to Supply Playtech with Content
Playtech’s vice president of product strategy, Anthony Evans, commented on the agreement. He praised ITP for its international vision, which “represents an exciting opportunity for Playtech.” Evans is sure that this agreement will benefit his company’s clients as it will provide them with unique and agile products and solutions that will help them engage players.
We’re looking forward to how these games perform for the end user across this diverse range of markets.
Anthony Evans, VP product strategy, Playtech
Meanwhile, Hussain Naqi, Inside The Pocket’s founder and chief executive, said that his team is thrilled to join forces with a powerhouse such as Playtech. He applauded the latter company’s excellence and promised to provide it with best-in-class games and tools that help operators surpass their rivals.
This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit.
Hussain Naqi, CEO & founder, ITP
Naqi added that ITP excels at helping operators acquire and retain customers. He emphasized that his company’s low-cost solutions are fully compliant with local regulations, allowing gambling companies to engage customers in a safe and natural way. Naqi added that his team is constantly working on adding new products to ITP’s premium portfolio.
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