The globally recognized brand, Hard Rock International, announced that it acquired a casino premise license from The Ritz Club in London, UK. By acquiring the license, the company will be able to expand its existing London portfolio and establish a new venue.

HRI Acquires Casino Premise License in London

One of the most globally recognized companies, Hard Rock International (HRI), may be planning to expand its existing London portfolio. Today the world-renowned entertainment and hospitality brand revealed that it acquired a casino premise license from The Ritz Club in London, UK.

As a result, HRI will be able to expand its presence in London and establish a new casino premise. With this move, the company also continues its expansion across gateway cities around the globe.

“We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock.”

Jim Allen, Chairman of Hard Rock International

In a statement, Jim Allen, Chairman of Hard Rock International shared his excitement by saying that the company is looking forward to expanding its brand offering in London. According to him, with this expansion, the world-famous and award-winning hospitality, entertainment, and gaming will be brought to Hard Rock’s birthplace.

Being one of the most globally recognized companies, HRI has venues in 69 countries across the globe and features 240 locations. The properties include owned/licensed or managed Casinos, Hotels, Cafes, and Rock Shops. The future creation of an HRI casino in London will complement the company’s offering in other gateway cities such as Paris, Amsterdam, New York, Hollywood, and many more.