Hard Rock International and WWF Renew Earth Hour Collaboration
The collaboration with WWF brings back to life Hard Rock's "Save the Planet" motto
Hard Rock International will continue the years-long tradition to mark the annual Earth Hour movement in partnership with World Wildlife Fund (WWF) by having its properties “going dark” for one hour on March 25, 2023.
Going Dark to Raise Climate Change Awareness
As part of the renewed commitment, all Hard Rock Hotels, Cafes and Casinos around the world will go dark for one hour starting at 8:30 pm local property time to bring the brand’s “Save the Planet” motto to life.
Paul Pellizzari, vice president of global social responsibility for Hard Rock International, commented on the continued support for WWF’s Earth Hour movement as part of the company’s “mission to protect the future of nature and create impact together.”
As one of our four founding mottos, Hard Rock is committed to “Save the Planet” and we’re thrilled to unite team members from all over the world for this worthy cause while inspiring others for the good of the planet.
Paul Pellizzari, VP of global social responsibility, Hard Rock International
Guests at the restaurants, bars, Rock Shops, hotel rooms, lobbies and outdoor spaces will be able to partake in the movement by engaging in entertaining activities that require no electricity such as candle-lit dinners, acoustic musical performances, flame shows, cocktail promotions, and ROXITY Kids Club events.
Seeking to build awareness for climate change action worldwide, WWF’s annual Earth Hour movement encourages countries, businesses, popular destinations and iconic landmarks to switch off lights and host events with no electricity.
Its partnership with Hard Rock International through the Earth Hour movement over the years has resulted in more than 603,000 kilowatts of conserved electricity. In 2022 alone, the 114 hotels, casinos and cafes under the brand, located across more than 20 countries globally, saved nearly 391,000 kilowatts of electricity – more than enough to power over 1,500 outdoor concerts.
Sustainable Approach to Energy, Waste, Water
Hard Rock’s continued Earth Hour participation is part of the company’s efforts to address waste, energy and water in a sustainable way by utilizing operational improvements and pursuing best practices in collaboration with commercial vendors and non-profit partners.
The collaboration with one of these partners, global health leader, Clean The World (CTW), will see the gaming and entertainment operator’s hotels donate soap and bottled in-room bathroom amenities such as shampoo, conditioner, body wash and lotion, to help the creation of sanitized hygiene kits with recycled materials.
To date, the partnership has delivered 13,660 pounds of plastic waste and distributed through hygiene kits to shelters, food pantries and disaster recovery centers in the US more than 66,000 bars of soap and over 10,000 pounds of leftover soap.
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