Supplier of official data for sports betting purposes Genius Sports Group (GSG) announced today it entered into an exclusive data partnership deal with Superstar Racing Experience (SRX).
“We are enthused to partner with an industry leader in Genius to deliver a first-class and innovative betting experience with SRX.”
Sandy Montag, CEO, The Montag Group, Partner and Co-Founder, SRX
Power Split-Second Betting Markets
The trusted partner to NASCAR, the NBA and English Premier League will utilize official data feed of the racing series founded by NASCAR Hall of Famers Ray Evernham and Tony Stewart to power betting offerings on a wide range of split-second markets on each race.
“One of Genius’ global aims is to power the sports, betting and media ecosystem with the highest quality official data and video content. A key part of this is enabling new and emerging sports like SRX to harness the increased engagement and revenue opportunities that official betting products provide and we’re excited to connect their races with motorsport fans around the world.”
Sean Conroy, Director, Commercial Partnerships, GSG
The inaugural season of SRX is expected to start June, 12, 2021, featuring a unique format which seeks to foster competition among the small team of elite drivers the series selected, to facilitate motorsports fans engagement through new contents for sportsbooks in the US and globally.
“We look forward to driving fan engagement in new and creative ways, and know our partnership with Genius will set the foundation for that.”
Sandy Montag, CEO, The Montag Group, Partner and Co-Founder, SRX
SRX Set to Re-Ignite the Passion
The 6 SRX races taking place in the span of 6 weeks and scheduled to be broadcasted on CBS Television Network, will feature a line-up of all-star drivers and crew members such as three-time NASCAR Cup Series champion Tony Stewart, as well as other auto racing legends, among which Bill Elliot, Paul Tracy, Tony Kanaan, Mark Webber, Willy T. Ribbs, Bobby Labonte, Ernie Francis Jr. and Helio Castroneves.
Supplier of data and technology for sports betting markets Genius Sports signed similar deal with the American Hockey League (AHL) in December last year, to acquire the exclusive rights to capture individual and team performance statistics in real-time from all arenas of the league, comprising of 31 teams across Canada and the US and their affiliations with every team from the professional hockey league.