Fubo Sportsbook Gains Market Access to Mississippi, Louisiana & Missouri
FuboTV’s sports betting and online gaming subsidiary Fubo Gaming announced today its Fubo Sportsbook partnership with Caesars Entertainment had been expanded to include three new US jurisdictions: Mississippi, Louisiana and Missouri.
Second Round of Caesars’ Agreements
The new market access agreements Fubo Gaming secured with Caesars Entertainment granted Fubo Sportsbook statewide access for sports betting, while the launch of operation would be subject to obtaining the required regulatory approvals and in some jurisdictions, upon passing of legislation.
“We are pleased to have the opportunity to extend our relationship with Caesars Entertainment as we expand access to Fubo Sportsbook across key markets in the U.S.”
Scott Butera, President, Fubo Gaming
The partnership with Caesars already saw Fubo Sportsbook acquire market access in New Jersey and Indiana following their agreement in March last year and the current round of agreements expanded their relationship to 5 states.
“Mississippi, Louisiana and Missouri all have passionate fan bases, particularly around college athletics, who will embrace our unique, immersive sports and wagering entertainment platform.”
Scott Butera, President, Fubo Gaming
Additionally, Fubo Sportsbook which is already live in Arizona and Iowa, has deals in place for market access in Ohio, Pennsylvania and Texas and the new deals bring the sportsbook’s total to 10.
Interactive Streaming with Wagering
Built to meet the growing demand for interactivity in the sports betting industry, Fubo Sportsbook launched in the fourth quarter of 2021, offering sports fans and bettors an integration of a sports wagering platform with a live TV streaming service to create an immersive experience.
Fubo Sportsbook integrates fuboTV’s first-party user data via the sportsbook’s proprietary feature WatchingNow to engage with the audience through personalized omniscreen experiences and turn passive viewers into active participants by recommending bets relevant to what they are currently streaming.
Fubo Gaming believes the launch of additional features that will deepen the integration of Fubo Sportsbook into the fuboTV platform is the way ahead that will enable the business to continue to offer an even more immersive and personalized experience to its customers and viewers and deepen its engagement with sports fans and bettors.
fuboTV, which offers subscribers more than 100 live sports, news and entertainment networks, continued to expand its presence in the world of sports after its latest agreement granted the sports streaming network exclusive rights to broadcast matches from the English Premier League (EPL) in Canada. The agreement spans over three years, starting from the EPL 2022-23 Season.
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