FanDuel Inks Strategic Partnership with Memphis Grizzlies

After inking a strategic partnership with the Memphis Grizzlies, FanDuel became an official sports betting partner and exclusive official daily fantasy partner of the NBA team. To celebrate the new partnership, FanDuel and the Grizzlies launched special promotions for Tennessee residents.

FanDuel and Memphis Grizzlies Ink a Strategic Partnership

Daily fantasy sports and betting operator FanDuel inked a multi-year partnership with the Memphis Grizzlies. Under the key partnership, the sports betting operator became an official sports betting partner and the exclusive official daily fantasy partner of the NBA team. The new partnership is the first sports betting partnership of the Grizzlies but also FanDuel’s first partnership with an NBA team for sports betting.

The sports betting operator will benefit from access to official marks and logos by the Grizzlies which can be used across FanDuel’s online sports betting product. Furthermore, the new partnership brings FanDuel marketing assets such as in-arena signage, radio, TV, and online advertising. As a result, the sports betting operator will be able to promote its products directly to fans.

Under the partnership, FanDuel will also present the team’s home and away TV broadcast. The broadcast will include multiple integrations aiming at enhancing the player experience for Grizzlies’ fans that would like to watch the games from their homes. Moreover, FanDuel customers and fans of the NBA team can also expect “several once-in-a-lifetime experiences“.

Special Promotions Revealed for Tennessee Residents

Celebrating the new partnership, FanDuel and the Memphis Grizzlies revealed unique promotions for new FanDuel Sportsbook customers in Tennessee. Residents of the Volunteer State who sign up for the FanDuel Sportsbook can enter the promo code “GRIZZLIES” which will grant them a $20 free bet with no deposit required.

Furthermore, residents in Tennessee who have signed up for the FanDuel Sportsbook in the first 24 hours and entered the “GRIZZLIES” promo code were entered into a lottery with a prize an autographed Grizzlies jersey.

Another special feature launched by FanDuel is the “new risk-free first bet up to $1,000” for users of the Sportsbook app in Tennessee. FanDuel clients that do not win on their first bet automatically get a refund of their wager up to $1,000 as site credit.

The Daily Fantasy and Sports and Betting Firm Continues to Grow

Memphis Grizzlies president Jason Wexler said in a statement that the team is thrilled to have FanDuel as its first sports betting marketing partner and an exclusive daily fantasy partner. Furthermore, he added that the Grizzlies fans are among the most passionate NBA fans. In conclusion, Wexler said: “FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”

According to Mike Raffenspberger, CMO, FanDuel Group, partnering with the Grizzlies was a “no-brainer” considering the team’s popularity and success. Furthermore, Raffenspberger stressed that both FanDuel and the Grizzlies share a “mindset of being absurdly fan-focused“.

“We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”  

FanDuel Group, CMO, Mike Raffenspberger

Keeping in mind the recent partnership, we cannot miss saying that the operator inked several key partnerships since last week. FanDuel revealed that it will open a temporary sportsbook at Bally’s Casino in Atlantic City, New Jersey. This was the second FanDuel sportsbook to debut in New Jersey. After that, FanDuel entered into a strategic partnership with Entercom Communications. Under the deal, the sports betting firm became the official sportsbook partner of the media across its sports broadcast stations.