The innovative sports-tech entertainment company, FanDuel, announced the launch of Play Well Day, a new initiative just in time for Responsible Gaming Education Month. Reaffirming its commitment to responsible gambling, the leading operator renewed its partnership with Amanda Serrano, the seven division boxing champion.
FanDuel Selects Amanda Serrano for Brand Ambassador
The terms of the renewed partnership see Serrano serve as a responsible gaming ambassador for FanDuel. Under the collaboration, the boxing champion will participate in a series of responsible gaming public service announcements. Those announcements will be recorded in both English and Spanish to ensure coverage for FanDuel’s audiences. Serrano joins Craig Carton, who is already a responsible brand ambassador for the leading operator.
“I am delighted to be joining FanDuel and Craig as a Responsible Gaming Ambassador.”
Amanda Serrano, responsible gaming ambassador at FanDuel
Sharing her excitement, Serrano said that she is delighted to join FanDuel and Carton as a responsible gaming ambassador. She explained that she will be proud to advocate responsible play in sports.
Besides renewing its collaboration with Serrano, FanDuel announced a multi-year partnership extension with Carton. Thanks to the expanded collaboration, the host of “Carton and Roberts” on WFAN 101.9 FM and “The Carton Show” on FS1 will kick off a new tour called “FanDuel/Craig Carton College Tour.
“As members of the FanDuel Responsible Gaming Team, Serrano and Carton will play an active consulting role with FanDuel’s RG operations and customer service teams and produce content that encourages customers to play within a budget and to never chase losses,”
reads a statement released by FanDuel
The company explained that the duo will collaborate with its responsible gaming team and actively consult its members. By collaborating, Serrano, Carton and FanDuel’s responsible gaming team will create content that promotes responsible play, encourage betting limits and seek to reduce chasing losses. What’s more, the expanded responsible gaming team will encourage players to use FanDuel’s responsible gaming tools that promote the responsible play. Such tools include deposit, betting and time limits, among other functionalities.
The Company Reaffirms Commitment to Promoting Responsible Play
Adam Warrington, FanDuel’s vice president of responsible gaming, said that the continued partnership with Serrano and Carton presents an opportunity for the company to connect with its customers. He outlined that the company is proud to reaffirm its responsible gaming efforts by continuously developing new tools, partnerships and initiatives that seek to make a difference and promote the responsible play.
“We’re proud to further our commitment to developing programs, partnerships, and tools that aim to make a tangible difference in responsible gaming.“
Adam Warrington, vice president of responsible gambling at FanDuel Group
Carton added that it is exciting to continue his collaboration with FanDuel. He pointed out that identifying new methods to protect customers was a key goal during his first year with FanDuel. Now, Carton said that it is exciting to speak to young adults and offer them invaluable lessons. In conclusion, he said: “I can’t wait to kick off our campus tour later this month.”