Daily fantasy sport operator FanDuel teamed with Captain Morgan to launch the Captain Morgan Soccer Pick’Em contest series featuring games from the top-flight professional soccer league of the US and Canada.
Weekly Cash Prizes
The new contest series will take place on Saturdays and other designated days and will give Major League Soccer (MLS) fans across the country a chance to win cash prizes while enjoying their favorite team perform on the pitch during one of the most highly anticipated seasons in the history of the league.
“Enthusiasm for the game of soccer in America is at an all-time high, and we’re so excited to be working with Captain Morgan as our first soccer partner ahead of what will undoubtedly be a season to remember.”
Alyssa Zeleznik, VP, Sponsorship & Advertising Sales, FanDuel
Throughout the whole 2021 regular season and postseason, the Captain Morgan Soccer Pick’Em contests will offer eligible sports fans to test their prediction skills about the day’s matches and earn points on every correct pick they make. A prize pool of $3,000 awarded as deposits to customers’ FanDuel accounts will be shared among the best performers each week.
“We are fully aligned with Captain Morgan in that we both strive to give fans a fun and engaging way to enhance their viewing experience, and we can’t wait to get this season going with the Captain Morgan Soccer Pick ‘Em.”
Alyssa Zeleznik, VP, Sponsorship & Advertising Sales, FanDuel
Platform Activations
The flavored rum producer brand will also see activations across various platforms to remind fans to Sub in the Captain and refresh with a drink their sometimes monotonous and boring routines, much like team managers, who need to make substitutions to their starting line-ups to bring fresh tactical and personal ideas to the game and change the outcome.
“All of us at Captain Morgan have been looking forward to this season for several months now, and we know there are millions of soccer fans out there who are as eager as we are to see teams back in action at their home stadiums once again.”
Sam Salameh, VP, Captain Morgan
Captain Morgan urged soccer fans to adopt the Captain’s approach to their drink choices and whenever the game day is flat or sluggish, to spice it up by adding a new flavored drink. A new season means new opportunities for new experiences and new memories and what matters at the end of the day is not which team fans are rooting for in the season, but to make the season one to remember.
“We know soccer fans are some of the most passionate in all of sports, and we can’t wait to help fuel that passion. We’re so thrilled to have found a partner in FanDuel that will help us offer fans new ways to consume and engage with the game we all love this season.”
Sam Salameh, VP, Captain Morgan