BLOX and Ezugi have struck a market expansion deal for the Italian market, with Ezugi’s live casino games now distributed to BLOX partners in the country.
Ezugi Grows Live Casino Footprint in Italy
Ezugi has struck a partnership with BLOX to strengthen its position in the Italian market and bring its dedicated portfolio of live casino games to one of the leading European markets.
BLOX offers customers various compelling options, including a dedicated gambling product, gamification and promotional tools, banking methods, a back-office platform, customer support, and a tailored affiliate program experience.
The company similarly specializes in supplying operators with state-of-the-art gaming options, which will include Ezugi’s own range of live dealer games that will get a fresh boost on the Italian market.
Ezugi has roulette, blackjack, poker, and punto banco available, benefitting from BLOX’s extensive partner network. To provide an on-par existence, Ezugi has spared no effort, running products from nine dedicated studios around the world and making sure that its products are fully available on desktop, laptop, smartphone, and tablet.
As part of the Evolution Gaming Group, Ezugi is constantly challenged to seek new gamification opportunities, and it has been exploring various formats. Ezugi has pioneered games such as 32 Cards, Fiesta Casino Peru, and One Day Teen Patti.
Demand for Live Casino Games in Italy Grows
Further to that, Ezugi territory manager for Spain and Italy, Rais Busom, was quite happy with the opportunity to be growing the company’s footprint in the Italian market, adding:
“The Italian market is performing incredibly well, and Ezugi are delighted to be expanding our presence in the country through this deal with BLOX. The provider counts some of the biggest brands among its partners, and they will now be able to access our award-winning content.”
Busom shed more light on the Italian market, arguing that the demand for live products has been growing. Not least, Ezugi’s games have been designed to deliver a superior player experience above all else.
Commenting on this opportunity, BLOX chief marketing officer Karl Grech added that the company was deeply invested in the Italian market and understood specific player needs and preferences, of which the live gaming segment was a big part.
“Its games provide a truly exciting and authentic experience and will allow our operator partners to position themselves as the leading live dealer casinos in the market,” Grech concluded.