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Ezugi Has Struck New Partnership with Playbook in the UK

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Leading live casino solutions provider Ezugi, part of Evolution, has announced a new partnership with Playbook Engineering, focusing on the UK market. The supplier of quality live casino games will now provide its state-of-the-art game across a portfolio of eight brands owned by Playbook in the United Kingdom.

Playbook’s Brands Now to Benefit from Ezugi Live Games

Both partners have a UK Gambling Commission license and are respected parts of the industry. The partnership is listed as exclusive to the United Kingdom market, and it will bring an array of excellent live casino games developed by Ezugi to Playbook’s brands and operators.

Among those games are traditional and exotic choices, such as Unlimited Blackjack, Baccarat, Auto-Roulette, Andar Bahar, Teen Patti, Cricket War, Dragon Tiger, Lucky 7, and others. Playbook Engineering is committed to building iGaming solutions that ensure that customers are having fun and remain entertained.

Playbook also offers a number of ancillary solutions that are equally important to guarantee that players are having a good time. Playbook features PAM, payment, and KYC solutions, along with CRM and various promotional inducement solutions to make the experience complete and worthwhile. Commenting on this opportunity and fresh content partnership with Ezugi, Playbook head of casino Ceiron Jones said:

Ezugi’s focus on creating unique experiences for players is something that we’re particularly excited about. Ezugi has a great mix of games and we’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators.

Ezugi, Playbook head of casino Ceiron Jones

Ezugi Hails Partnership as Landmark Moment

The titles and products provided by Ezugi already resonate with audiences in the market, Jones assured. Ezugi UK territory key account manager Balraj Bambhra also welcomed the partnership and said:

Making Ezugi’s rich mix of games available to operators in the UK—and through such a respected platform as Playbook—is another big and exciting step for our company.

Ezugi, UK territory key account manager, Balraj Bambhra

Bambhra said that this collaboration was a landmark moment for the company and was a great way to increase the company’s visibility with UK operators and raise awareness for its products among the general population of players.  

Categories: Business
Fiona Simmons: Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
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