EveryMatrix Signs Content Aggregation Partnership with betPARX
EveryMatrix has signed a new content partnership with a prominent sportsbook and casino operator in the United States
The content collaboration with betPARX will allow the operator to significantly strengthen its iGaming portfolio, bringing fresh products from EveryMatrix’s library and injecting them into its own casino platform for players to enjoy.
betPARX to Leverage EveryMatrix Content
EveryMatrix will now deploy games from its in-house studios, including Armadillo Studios and Spearhead Studios through its CasinoEngine solution, an iGaming integration platform, that will give betPARX players access to a number of new titles.
Among those are options such as Armadillo Goes West, Mythological Mayhem Supreme Streaks, and Fortune Dragon Queen Exotic Wilds. A new title is coming on March 28, to wit Hot Hot Honey, which will also be added to the overall library.
The partnership will also extend to branded products such as John Daly Spin It and Win It, The Lioness, and more. EveryMatrix president of Americas, Erik Nyman, hailed this opportunity and said that the company was very happy to collaborate with betPARX in the United States. He noted:
They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.
EveryMatrix president of Americas, Erik Nyman
Nyman remains confident that EveryMatrix’s content portfolio will have a positive impact on betPARX’s player engagement and retention. betPARX senior director of interactive marketing Gil Bushkin was similarly excited about the collaboration between the two companies and what it meant.
It was a clear sign that betPARX is fully committed to providing consumers with the best possible iGaming experience and products. “We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience,” Bushkin noted.
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
