Midnite, a dedicated esports betting company and creator of experiences for the vertical, has teamed up with Loud, a content creator which posts esports videos on YouTube. The partnership covers the sports betting verticals with strong esports overtones and has elicited an investment into Midnite from Loud’s parent company, Spacecaps.
Loud and Midnite Embark on Partnership Together
The collaboration between the companies will introduce Midnite’s product to Loud’s sizable audience featuring more than 300 million followers and the partnership will remain in place throughout 2022. Midnite will be tasked with creating original content for Loud’s social media and digital video channels as well.
Commenting on this opportunity, Midnite co-founder Nick Wright welcomed the opportunity to be working with Loud. Wright is confident that the partnership elevates the nature of such collaborations, pioneering a new “meta” as he puts it, and added:
We share the same values on being a relatable and trustworthy brand for GenZ players to engage with their favorite games — whether that’s sports, esports or casino games — and we are looking forward to creating memorable moments for fans to enjoy.
Midnite co-founder Nick Wright
The deal and opportunity were welcomed with equal excitement by Loud co-founder Matthew Ho who said that Midnite is a distinguished brand that has a powerful and active community to go along with its company proposition. He added:
Betting on your favorite esports or traditional sports teams should be fun, easy, and safe. We’re thrilled to welcome Midnite as one of Loud’s premier branding partners.
Loud co-founder Matthew Ho
Strong Presence in Brazil and Latin America
Both companies have operations in Brazil which has helped secure and establish the partnership Midnite’s country manager for Brazil, Diego Tegliaferro said that noted that Loud is one of the largest esports organizations in the country and shares the same principles as Midnite.
There will be many opportunities down the road to come as Midnite and Loud work together on complementary opportunities, and more.