Elys Inks Content Agreement with Playtech, Expands Presence in Italy

Elys Game Technology expanded its presence further in Italy. The company announced a deal with Playtech which will bring the developer’s content to its trusted brand Newgioco.

Elys Game Technology Expands Italian Presence via Playtech Agreement

Interactive gaming and sports betting technology company, Elys Game Technology, inked a new content distribution agreement on Monday with the leading gambling software development company Playtech. Under the terms of the collaboration, the Newgioco brand, which is a wholly-owned subsidiary of Elys Game Technology, will integrate and launch digital igaming content from the gaming software developer for the Italian market.

This further expands Elys’ online and mobile casino offering which now hits 31 providers once Playtech is added. Those providers offer some 1,300 slots and 100 live dealer and table games for customers in Italy.

It was back in November 2020 when Newgioco rebranded to Elys Game Technology. The company was already well-known within the Italian and European markets but it was looking to grow globally, which is why it chose to rebrand.

Besides a strong presence in Italy, Elys Game Technology has also entered the US sports betting market. In fact, it was back in September this year when Elys received its first US sports wagering license in DC. Currently, the company is also listed on the NASDAQ.

The Company Remains Committed to Expanding

Elys’ executive chairman, Michele Ciavarella, commented by saying that the addition to Playtech’s world-class product will undoubtedly increase the selection of games offered for the Italian market. He acknowledged that the company is delighted to add Playtech’s premium gaming products for the trusted brand Newgioco.

“We are delighted to have launched Playtech’s premium line-up of i-gaming products throughout our Newgioco online distribution network in the regulated Italian market.”

Michele Ciavarella, executive chairman at Elys Game Technology

According to Ciavarella, the new content will result in a significant increase in traffic within the digital channel from existing and new players. He explained that one of Elys’ objectives is to establish strategic partnerships with reliable industry professionals.

“With this highly entertaining content, we expect to generate significant traffic to our online channel from both existing and new players,”

Michele Ciavarella

Moreover, Ciavarella said that the company remains focused on its cutting-edge sportsbook platform but it also seeks to expand further into new regulated jurisdictions. Ciavarella added that a strategic goal for the company is to expand within the US and Canadian markets. In conclusion, he explained that the company expects to establish “a significant presence over the coming months” in those jurisdictions.