Online and mobile wagering platform DRF Bets announced today it would become an official sponsor of Alfa Romeo F1 Team ORLEN for the 2022 Formula 1 racing season.
Sponsoring Like-Minded Businesses
The joint announcement made by the North American provider of premium data and editorial coverage on sports and horse racing Daily Racing Forum (DRF) and DRF Bets is the latest development around the new sports betting platform that is part of the portfolio of Affinity Interactive.
“As we continue to grow the online and mobile wagering platforms of DRF Bets, sponsoring a like-minded pioneer and visionary in Alfa Romeo F1 Team ORLEN is a tremendous opportunity to showcase our platform to dedicated Formula One racing fans around the world.”
James Zenni, Chairman, Affinity Interactive
The betting solution that is fully integrated with exclusive data, analytics and expert picks, and features innovative tools, access to historical data and live HD video to satisfy sports fans and horse racing enthusiasts throughout North America, will have its logo on the Alfa Romeo F1 Team ORLEN car under the sponsorship, besides VIP access to all races and other branding opportunities.
“DRF Bets is a growing brand in the sports betting industry, and we are proud to feature them on our car for the upcoming season.”
Frédéric Vasseur, Team Principal, Alfa Romeo Racing ORLEN
Alfa Romeo F1 Team ORLEN run by Sauber Motorsport AG is part of The Sauber Group of Companies together with Sauber Technologies AG, experts in advanced engineering, prototype development and testing, while both entities collaborate closely to share know-how on internal and external projects.
“We look forward to working with the ownership team to explore ways to expand the partnership,” Zenni added.
Expanding US Footprint
The sponsorship deal is the latest development around Affinity Interactive’s DRF Bets as it seeks to accelerate its US rollout, following the recent launch of DRF Sportsbook in Iowa.
In Missouri, the company ensured market access via a partnership with Golden Nugget Online Gaming and Affinity is adamant it will continue to pursue opportunities through additional acquisitions and affiliate arrangements in other states as they choose to legalize online gaming.
Last year, Affinity Interactive launched DRF Sports, a sports betting-focused website providing sports betting stats, insights and analysis on sporting events from the major leagues and collegiate sports. Following the website launch, the business introduced DRF Cash Grab F2P, a prediction game aimed at increasing customer engagement.
DRF en Español is the third part of the business combining advanced technology, digital and media platforms and online betting presence and featuring a combined total of nearly 1 million customers.