As DraftKings seeks to scale its offer in the igaming vertical, and most recently launched in Ontario, the company is also looking to add more fresh content that will maintain its competitive edge in this highly lucrative industry.

More iGaming Partnerships in the United States

This is why the addition of content by White Hat Studios, the dedicated content arm of White Hat Gaming, comes at the right time and DraftKings is doubling down on its commitment to this particular segment of the industry.

White Hat Studios will leverage its sizable portfolio of games and provide it to DraftKings. This includes leading titles that are already blockbusters and player favorites in Europe. The studio will provide video and jackpot slots along with excellent RNG table games with DraftKings benefiting from this content in several igaming states, including Michigan, Connecticut, Pennsylvania, New Jersey, and West Virginia.

Among the big-ticket names joining the content offer are Ted, Deal or No Deal, and Peaky Blinders, all titles that are set to make a big splash with North American and US fans in particular. Commenting on this opportunity, White Hat Studios CEO Andy Whitworth said:

“We’re incredibly excited to partner with one of North America’s most influential and forward-thinking operators in DraftKings, who are a leader in bringing the latest content to the market.”

White Hat Studios CEO Andy Whitworth

Teaming up with DraftKings is a significant milestone for the company as it seeks to expand its content reach in the United States. iGaming is slowly shaping up as a viable vertical and even though it’s present in fewer states than sports betting, it’s beginning to pick up. New York is in talks to potentially pass an expanded gambling framework that would enable online gambling. DraftKings is already present in New York. White Hat Gaming recently signed another deal, with Slot Factory.