DraftKings has just announced multi-year partnership deals with three National Basketball Association NBA teams, Indiana Pacers, Philadelphia 76ers and Boston Celtics, to become an official fantasy sports and betting partner for the Pacers and the 76ers, and a fantasy sports partner for the team from Boston as sports betting is not legal in Massachusetts.
Partner The League, Partner The Teams
DraftKings’ focus is now switched to the individual teams in the league, as after signing a deal to put them on the list of the authorized sports betting operators with the NBAand receive the league’s official betting datain November 2019, the betting company, in January 2020, extended its deal with Madison Square Garden Company to continue as the daily fantasy and sports betting partner of New York Knicks, and the latest deals look like a natural continuation.
“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers”
Ezra Kucharz, Chief Business Officer, DraftKings
Indiana Pacers Deal
Serving as the Official Daily Fantasy Sports and an Official Sports Betting Partner of the Indiana Pacers, DraftKings’ branding will appear in Bankers Life Fieldhouse and in the team’s post-game show, as well as in-game promotions and activations.
The sponsorship deal allows DraftKings to offer customers with experiences such as attending team practices and games and meeting former players, including offering VIP opportunities as “Fantasy Camp” and “Honorary Team Captain Presentations”.
“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships…It truly is a win-win”
Rick Fuson, Sports and Entertainment President and COO, Indiana Pacers
Philadelphia 76ers Deal
With the 76ers, DraftKings has become the official fantasy sports, sports book /joining FoxBet/ and online casino partner, and, along with all traditional promotions, the fantasy sports and betting operator will offer VIPs a “Court of Dreams”, an all-access tour inside the team’s training complex, as well as season tickets and suites for hospitality and promotional use.
“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport”
Chris Heck, President, Philadelphia 76ers
No Sports Betting With The Celtics, Yet
The Celtics partnership deal is centered around the fantasy sports, making DraftKings the team’s Official Daily Fantasy Sports Partner, providing the company with the opportunity to firm its presence in its hometown market by presenting special promotions and exquisite customer experiences such as VIP “Play on the Parquet Event” watch parties and sweepstakes.
“We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels”
Rich Gotham, President, Boston Celtics
As part of the Celtics deal, DraftKings will sponsor social media posts of the team and will cover starting lineups before each game.