Everyone is familiar with the fact that DraftKings has been heavily involved in a few major sports leagues in the US. The fantasy sports and sports gambling operator’s latest addition is a new deal that it has completed with MLB.
This is not the first time that DraftKings has collaborated with MLB. Recently, they signed a lucrative deal that involves betting and daily fantasy sports. Matt Kalish, President of DraftKings North America and the company’s co-founder, shared a few words on that topic. He stated that, thanks to the deal that was made between DraftKings and MLB back in 2012, daily fantasy recorded a massive boom in popularity.
Details About the Deal
The expanded agreement provides DraftKings with more promotional rights. In doing so, DraftKings becomes MLB’s Official Daily Fantasy Sports Partner, and it shares its partnership with BetMGM as the Official Sports Betting Partner.
Thanks to the new deal, fans will be able to livestream MLB games in the DraftKings app. The Executive VP of MLB, Kenny Gersh, has stated that this step takes full advantage of the technology that the league has at its disposal and calls it another product of the dedication towards greater fan engagement.
Additionally, DraftKings will provide fans with numerous opportunities, one of which is a chance at 2021 World Series tickets. Not only that, but the Home Run Derby has a $50,000 prize pool and fans will not have to pay any participation fees – it’s free.
What the Future Holds for DraftKings and MLB
DraftKings and MLB have stated that this is just the beginning of their fruitful relationship. Thanks to the fact that they have been collaborating for over a decade, the interests of both parties are the same. As such, they see this latest expansion of their relationship as another step forward that will lead to even more deals in the future.
Both sides stated that the next step is to include MLB.TV and incorporate sports betting within that platform. Hence, fans of the sport will have access to more sports services. At the moment, there are no updates; hence, only time will tell what these DraftKings and MLB have in store for the fans.
DraftKings is no stranger to some of the biggest sports leagues in the US and is reaching out across North America. Recently, it launched its NFL daily fantasy sports in Canada. The chief business officer of DraftKings, Ezra Kucharz, said that this move is another big step towards bringing the NFL closer to the fans and allowing them to enjoy the league’s games and content even more.