The Denver Nuggets, Colorado Mammoth and Colorado Rapids have all added PointsBet as an official gaming sponsor. All three teams are owned by Kroenke Sports & Entertainment.
PointsBet Becomes Official Denver Nuggets Gaming Partner
PointsBet has signed a multi-year partnership with Kroenke Sports & Entertainment (KSE), the company behind a number of established sports franchises. The teams PointsBet will have access to as a result of the partnership include the Denver Nuggets, a National Basketball Association team, and Colorado Mammoth, a National Lacrosse League (NLL) team.
Not least, PointsBet will also have access to Major League Soccer (MLS) team Colorado Rapids. As a result, the sports betting agency is now an exclusive gaming operator for all of the aforementioned teams as well as their home arenas.
The partnership extends to both online and retail sports betting and alternative betting contests such as daily fantasy sports, and free games developed for promotional purposes. PointsBet will also serve as an official sponsor for KSE-owned media outlets, including Altitude TV and Altitude Sports Radio.
Commenting on these developments, KSE chief operating officer Matt Hutchings had this to say about the potential of teaming up with PointsBet:
“We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”
Responding to the news, PointsBet chief executive Johnny Aitken had this to add, joining Hutchings in the positive reception of the deal:
“It was instant from day one there were shared values between the Kroenke Sports & Entertainment team and PointsBet, with a clear focus for putting our fans and customers first.”
Aitken reaffirmed a popular PointsBet tenet. The company is fully focused on becoming the leading sports betting operator in Colorado, and the partnership with three premium entertainment spaces and franchises is the right way to achieve this.
PointsBet Continues to Grow Footprint in the USA
According to him, the company has more than defined itself owing to its state-of-the-art technology quick sports betting experience and a particular focus on covering sports events for Denver fans via the company’s proprietor Altitude Sports Network.
Besides, Aitken continued, PointsBet has a quality sports betting app available to fans. Meanwhile, KSE will introduce particular PointsBet areas within the arenas controlled by its teams, boosting awareness for the sports betting brand.
PointsBet has been doing well outside of Colorado, signing a partnership with the Indiana Pacers, another NBA franchise, and the Detroit Tigers, a Major League Baseball team.