Delasport has tapped Ronnie O’Sullivan as its latest brand ambassador. As a result, the company will be able to use O’Sullivan’s likeness and image to promote various online and offline campaigns. He will directly participate in those campaigns as well and seek to raise awareness for the brand.

Delasport to Strength Engagement with Snooker Fans

The snooker legend will also wear a Delasport badge during live snooker tournaments and promote various activations and opportunities for fans as part of the operator’s family. Commenting on this partnership, Delasport CEO Oren Cohen Shwartz said:

“We are excited about having Ronnie O’Sullivan on board as our brand ambassador. Ronnie is a distinguished professional sports figure with a fantastic career.”

Delasport CEO Oren Cohen Shwartz

According to Shwartz, O’Sullivan’s track record will transform the current collaboration into a success. The player has been able to win the world championship six times and has seven Masters titles, placing him at the very top of the snooker pecking order.

Delasport has been carefully selecting its partners over the last years, tying up a collaboration with the Balkan International Basketball League. Earlier this month, Delasport appointed Filippo Ferri as its new chief compliance officer as the company has acknowledged the growing importance of remaining on top of current legal changes.

The company has also been able to integrate its Bet Builder product with 18bet. Prior to Delasport’s launch in the United States, the company obtained GLI 19 and GLI 33 certifications in November 2021.

Delasport remains a leader in the provision of iGaming and sports betting technological solutions for the industry. The company currently holds 10 licenses, has over 250 employees, and operates across four offices.