Esports data provider DATA.BET announced it has signed a license agreement with Bayes Esports to help enhance its product offering to betting partners.
Strengthen Esports Betting Offering
The partnership with Bayes Esports will see DATA.BET utilize official live data provided by Bayes Esports for its product offering to sports betting partners, adding official CS:GO live data of tournaments from numerous organizers, including ESL, DreamHack, and BLAST Premier.
Commenting on the development, Alex Kozachenko, chief product officer at DATA.BET, outlined the company’s expectations about the impact of the agreement, convinced that it would “strengthen the company’s position in the market” while allowing it to make its “innovative product stand up even more.”
We strive to do our best to provide our partners with 24-hour access to content and simplify the management of the betting process, which results in a first-class betting game.
Alex Kozachenko, chief product officer at DATA.BET
With the help of Bayes Esports live data DATA.BET will be able to offer its betting partners a new sports betting solution – the Esports Data Feed – providing for an expanded number of events that are covered and bringing improved data accuracy at all levels.
Adopting a Different Approach
Amir Mirzaee, chief operating officer and managing director of Bayes Esports, noted that betting operators that are willing “to fully unlock the potential of esports betting” need to adopt a different from the traditional sports betting approach and look at the things “from a different angle.”
The markets and the content they need to be able to offer for their esports betting services to be successful need innovative solutions based in official data to function effectively.
Amir Mirzaee, COO & MD, Bayes Esports
Mirzaee is looking forward to adding DATA.BET to Bayes Esports’ partnership network, supporting the firm’s esports betting solutions and cooperating with it to achieve “a lasting effect on the development of esports betting.”
The license agreement with DATA.BET came less than a fortnight after the Bayes Esports’ network of partners expanded with the addition of BLAST Premier, a global circuit of elite-level Counter-Strike events
Under the terms of the data partnership, Bayes Esports and BLAST Premier will seek to facilitate data comprehension and make it more accessible to the fans but also the teams which can directly benefit from the detailed breakdown of their performance in real-time.
Around the same time, DATA.BET announced it would participate at the upcoming ICE London 2023 where the company will showcase the benefits of esports data by allowing interested parties to test its esports data products live.