Crown Resorts Unveils Transformational Multi-Year Program

The leading owner and operator of integrated resorts in Australia, Crown Resorts, announced the launch of a new transformative program for the future of the business.

Crown Reveals New Program Called Future Crown

Earlier this week, the company announced Future Crown, a multi-year program that seeks to transform the business while at the same time delivering unique experiences. Crown Resorts explained that the new program will help it improve processes related to compliance, as well as operations standards.

The Future Crown program will seek to minimize Crown’s impact on the environment. The company will also seek to strengthen the communities where it operates and support ambitious culture. The company is yet to release further details regarding specific changes which will be within the scope of the new program.

“Today marks an important chapter in our journey as we unveiled Future Crown to our 20,000 team members. Future Crown is our multi-year transformation roadmap which will deliver exceptional experiences for today and tomorrow,“

reads a statement released by Crown Resorts

Founded nearly three decades ago, Crown Resorts is currently a leading operator of integrated resorts offering hospitality and entertainment services to tourists in Australia. In fact, the company’s venues are some of the most visited hospitality and leisure destinations in the country which is a testament to the supreme service and diverse options Crown offers.

“Future Crown will help us to reset our standards in operations and compliance, support our aspirational culture, and minimize our environmental impact, while positively strengthening the communities we serve,“

Crown added

Building the Future Crown

Ciarán Carruthers, Crown Resorts’ CEO, revealed that the new plan presents a unique opportunity for the company to be at the forefront of entertainment and responsible gaming. He added that Future Crown creates “an opportunity to build the Crown of tomorrow, together.”

“We have an opportunity to be the world leader in the delivery of safe and responsible gaming and entertainment.“

Ciarán Carruthers, CEO at Crown Resorts

The latest announcement comes after only recently, Crown Resorts won two awards at the 2022 World Luxury Hotel Awards. The company’s Crown Sydney property secured the Luxury Hotel category award for Australia and Oceania. On the other hand, Crown Spa Sydney won the Luxury Hotel Spa award for Australia and Oceania.