Coolbet Rolls Out Highlight Games’ Ice Hockey Product
The new collaboration expands further the reach of the developer to new markets and audiences, delivering an engaging experience
Fast-growing London-based instant win and video virtual games provider, Highlight Games Limited, announced a new partnership with the leading gaming operator Coolbet. Details of the new collaboration emerged Wednesday. Thanks to the new deal, Highlight Games’ ice hockey product called IIHF World Championship is now live for Coolbet customers in Europe.
IIHF World Championship is an ice hockey product that brings “features archive tournament footage from some of the most iconic IIHF teams in the world condensed into a series of high-impact slams, slap shots, and saves,” explained Highlight Games. The new deal expands further the reach of the developer’s content. At the same time, the collaboration comes ahead of additional titles Highlight Games plans to release such as dog and horseracing games.
“Coolbet is thrilled to supply IIHF World Championship to our valued customers. This unique, fast-paced product will be a hit with ice hockey fans across the globe.“
Endre Nesset, president at Coolbet
Coolbet’s president, Endre Nesset, said that the company is delighted to introduce the IIHF World Championship to its growing customer base. He acknowledged that Highlight Games’ product is unique and predicted that it will be well-received by the company’s customers. Finally, Nesset said that Coolbet is looking forward to the success the new collaboration will deliver for the duo.
Nick Gardiner, Highlight Games’ co-CEO, was similarly excited pointing out that the company is glad to see its ice hockey product go live for Coolbet customers in Europe. He explained that the IIHF World Championship product further boosts the company’s offering. Finally, Gardiner predicted that customers of the operators will like Highlight’s product.
“I’m delighted that our IIHF World Championship product is now live with Coolbet. This fantastic product strengthens our varied portfolio of content and is sure to be well received in Coolbet’s key global markets.“
Nick Gardiner, co-CEO at Highlight Games
Back in September, Highlight Games inked an exclusive deal with the Turkish Super Lig. Before that, in August, the virtual sports and games supplier inked an agreement with the famous soccer team, Manchester City.
William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.
