Comtrade Gaming and G3 Esports have inked a new deal that marks Comtrade’s debut in the US. Under the deal, Comtrade will provide G3 access to its proprietary iGaming platform featuring unique player engagement functions.
Comtrade Gaming Inks Partnership with G3 Esports
Leading online gambling technology provider Comtrade Gaming announced a key partnership with G3 Esports today. The strategic deal marked the company’s debut in the USA and, under the agreement, Comtrade will provide its iGaming platform – both iCore and backend technology – to G3’s upcoming betting product for gamers. The latest deal marks an important milestone for Comtrade, as the company’s iCore is a leading iGaming platform used by some of the largest gaming companies around the world.
Once G3 launches its new product, the organization will leverage Comtrade’s enterprise-level services. Those services offer dynamic segmentation, real-time push messaging, as well as player account management, real-time bonusing and more tools that boost player engagement.
The Partnership Marks an Important Milestone for Comtrade
Comtrade’s chief commercial officer, Steven Valentine, said that the company is thrilled to partner with G3 Esports and provide its iGaming platform. Moreover, he acknowledged that G3’s proprietary esports content is truly unique for the gambling space. Valentine added that, with the help of Comtrade’s platform, G3 will be able to engage with its players in a groundbreaking way.
At Comtrade, we specialize in igaming platform technology for leading operators where player retention and lifetime value is key.”
Steven Valentine, chief commercial officer at Comtrade Gaming
Comtrade’s CCO outlined that the company specializes in player retention technology that is used by leading industry operators. Valentine explained that this technology enables the operators to focus on marketing. Moreover, he complemented G3’s team of experts and said that Comtrade is proud to debut in the US with this partnership.
When choosing partners for our forthcoming Esports platform, it was critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant platform,”
said G3 Esports’ CEO, Anthony Gaud
G3’s CEO, Anthony Gaud, revealed that a key requirement for the company when choosing a partner was to select an organization that understands the requirements for operating a platform that complies with the regulations. He outlined that Comtrade’s expertise in the online gaming field is unrivaled. In conclusion, Gaud said that G3 is excited to collaborate with Comtrade and “build a first-of-its-class offering for esports wagering.”