Seven Star Digital’s flagship betting comparison website, Compare.bet, has entered Brazil in anticipation of sports betting industry’s legalization.

Compare.bet Launches Tailored Product for Brazilian Market

Compare.bet, the odds and comparison portal owned by Seven Star Digital, is now live in Brazil, bringing a highly-sought-after service to one of the biggest markets in Latin America. The company stated on Tuesday that its product is available to Brazilian customers interested in enhancing their sports betting experience.

Compare.bet spokesperson said that having had the opportunity to join the Brazilian market is quite exciting as it allows the service to enter a market that is driven by the passion of its sports fans and has a lot of untapped potential.

Moving forward, Compare.bet will allow sports fans to benefit from a quick comparison service that allows them to quickly look up the brands they may be interested in gambling on sports with, and dismiss those that are not worthwhile, a company’s representative said.

To be able to tailor their product for the Brazilian market, Compare.bet had to familiarize itself with local preferences and create content that matches the country’s sports betting culture, the spokesperson added.

Compare.bet now has a long-term plan for bringing an authentic and engaging product to the Brazilian market that would allow it to reach deeper penetration and engage with broader audiences. The website has already launched with its localization in other markets, including Australia, Ireland, and New Zealand, making for a sizeable global footprint.

Compare.bet is also targeting growth across North America, with a particular focus on the United States.  Meanwhile, Brazilian sports betting legislation is still being worked on. According to BNL Data, sports betting should be completely legal in the country by mid-2021.

In anticipation of the pending launch, BetWinner, an online sports betting operator, has signed deal with ESPN Brazil’s SportsCenter program.