The new Colts FanDuel Fan Pass ticket package will feature four pre-selected games per season and $100 in FanDuel site credits.
Colts FanDuel Fan Pass Ticket Package – What’s In It?
А new sports betting ticket option for games will be available to Indianapolis Colts fans this upcoming season. The new Colts FanDuel Fan Pass ticket package is a joint project between FanDuel and the Colts. It will feature four regular-season games per season and $100 in FanDuel site credits. The package is believed to be the first of its kind for an NFL team and a sportsbook.
The “Colts FanDuel Fan Pass” gives access to four home games during the 2021-2022 season, as well as $25 per game in gaming credit for FanDuel’s sportsbook app. The games are preselected and fans might choose between two variations. Pack A includes Seattle Seahawks, Tennessee Titans, New York Jets, and New England Patriots. Pack B is for the Los Angeles Rams, Houston Texans, Jacksonville Jaguars, and Las Vegas Raiders.
While ticket packages are not a new thing, the innovation comes from the $100 in site credit for the FanDuel sports betting app. The deal is aimed at driving boosting bets on the Colts with FanDuel by using site credit as an incentive with ticket sales.
Roger VanDerSnick, chief sales and marketing officer for the Colts, said the initiative will most probably attract a younger, more bet-friendly audience than the usual customers buying season ticket packages.
“FanDuel is a sizable partner of ours, so we’re routinely looking for activation ideas that work for them. Data shows that legal sports betting folks generally skew younger. This is an idea that has been percolating on for a while in other forms, but this is how it materialized. We pitched it to FanDuel and they liked it—our ticketing group loves it.”
Roger VanDerSnick, chief sales and marketing officer, the Colts
Indianapolis Colts Partners with FanDuel, Pointsbet
Indianapolis Colts collaborated with FanDuel back in 2019 when the betting operator became the team’s official daily fantasy sports partner. However, the Colts replaced FanDuel last season, when it signed deal with Pointsbet.
Gamblers in the US are particularly active with betting on the NFL, which has become the most popular option in the country. In addition, it also enjoys huge popularity in Indiana and has sent FanDuel in the top three of the most popular sportsbooks in the state. Last month, the operator registered more than $64 million worth of wagers. The leader was DraftKings with a $75 million handle in June.