Chris Simms Joins PointsBet Content Creation Talent Team

Securing market share for sportsbooks is no longer a game of just who has the better odds and fixtures. As consumers get smarter, they are also starting to look for the best value and this is often the result of ancillary content such as analysis and prediction shows with established sports personalities rather than a promotion or a social media campaign.

That is why PointsBet continues to expand its talent line of commentators and analysts with the latest addition featuring NBC Sports NFL expert Chris Simms who will be helping the operator work on new content opportunities moving forward. Simms, who is an eight-year NFL veteran is going to add a weekly betting segment to his dedicated podcast, Chris Simms: Unbuttoned.

Boosting Engagement and Bettor Value

He will focus on helping bettors get their player props and pre-game wagers correct, now backed by PointsBet and its resources. Commenting on this appointment, PointsBet USA CEO Johnny Aitken said that Simms is a perfect addition to the sportsbook’s team as it seeks to establish a growing presence in the sports betting world in the US and beyond.

Simms is a known face throughout the NBC Sports universe, which will make it easier for PointsBet to also establish a presence and help reach new demographics, Aitken commented, adding:

“As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”

PointsBet USA CEO Johnny Aitken

This partnership is forged out of an ongoing relationship between PointsBet and NBC Sports. The sportsbook is the official betting partner for the popular sports network and Simms is a natural continuation of this alliance.

More Betting Expertise Landed to Mainstream Media

PointsBet has already been able to leverage its partnership with NBC Sports, introducing betting products to the Peacock Sunday Night Football Final show and the Football Night in America show.

NBC Sports Next EVP of digital and sports consumer business Will McIntosh said that Simms’ perspective on football is always welcome and he would make a great fit in any new formats explored between NBC and PointsBet.

McIntosh is confident that thanks to Simms insight and understanding of football, he will be able to drive better engagement with viewers of any of the programming that is currently running or maybe running at one point.

Previously, NBC Sports launched simulcast betting with PointsBet and added Sara Perlman as an official betting host for its NBC Sports EDGE show.