Checkd Media, the fast-growing social marketing company, announced it developed a new exclusive horse racing show called The Inside Track. The company created the new show for William Hill, the leading global company offering sports betting, iGaming and other casino games.
The Inside Track: A New Horse Racing Show
The Inside Track is a weekly horse racing show which is available via William Hill’s YouTube channel. It offers unique betting insights and launched on December 21, 2022. The weekly horse racing show comes ahead of one of the most-anticipated horse racing events, the 2023 Cheltenham Festival. Checkd Media revealed that the new show will run through the start of the Festival planned between March 14 and March 17, 2023.
Will Tyrrell, Checkd Media’s director of UK media, said that the new show will help deliver unique tips and betting insights, further elevating the experience for horse racing fans just before the new Cheltenham Festival. He explained that the hosts and guests are respected professionals in the industry which will only bring benefits to William Hill. Finally, Tyrrell said that the new show is expected to deliver “excellent KPIs to those achieved recently for No Tippy Tappy Football.”
“The Inside Track is a show that’s packed with insight and tips and which aims to provide racing fans with all of the information they need to prepare for next year’s Cheltenham Festival.“
Will Tyrrell, director of UK media at Checkd Media
The New Show Marks the Second Collaboration between Checkd and William Hill
Daryl West, William Hill’s head of sponsorship, social and PR, acknowledged that the company’s previous collaboration with Checkd Media brought significant success. Indeed, The Inside Track complements another successful collaboration between William Hill and Checkd Media. Previously, the duo joined forces for No Tippy Tappy Football, a show that brought significant success for the companies.
“We saw from the success of No Tippy Tappy Football how Checkd is able to bring together expert opinion, tips and insights around major sporting events and with that in mind, it’s fantastic to be able to launch The Inside Track.“
Daryl West, head of sponsorship, social and PR at William Hill
The previous show hit more than 1.4 million video views and generated 14 million impressions on social media. West acknowledged that No Tippy Tappy Football delivered unique insights, opinions and tips for major sporting events. Now, he said that William Hill is delighted to join forces once again with Checkd Media to deliver similar fantastic experiences via The Inside Track. Finally, West said that the company expects the new show to be received well and pointed out that the launch comes ahead of one of the biggest sports events in the UK.