Sports betting technology, content, and media company Spotlight Sports Group announced today an agreement with online lead generation specialist Catena Media for the integration of Spotlight’s Superfeed content into Catena Media’s GG.co.uk and racingtips.com horse racing websites.
‘Insightful Betting Analysis’
The new agreement with Spotlight Sports Group will bring the entire international content provided by the Superfeed to Catena Media to allow its global brand portfolio to expand into new sports and languages.
Commenting on the exciting arrangement with Spotlight Sports Group, Isabel Hale, the head of north division international at Catena Media outlined all the credentials of Spotlight Sports Group which weighed in for the decision to enter the partnership.
“We chose Spotlight Sports Group as we know the quality, depth, and breadth of their content and data is the best around and will benefit our brands with their insightful betting analysis,” stated Hale, hailing the “innovative Superfeed content engine” as the best outlet to provide the information Catena Media customers need to “make betting decisions.”
The agreement will allow Catena Media to overhaul its horse racing-focused websites GG.co.uk and racingtips.com by utilizing industry-leading racing data and content in over 80 languages from more than 60,000 races per year provided by the Superfeed engine.
Breaking News from the World of Sports
In addition, Spotlight Sports Group will deliver hundreds of articles a day covering events from every sport to inform Catena Media customers on the breaking news around the globe as soon as they happen.
Outlining the support provided by Spotlight Sports Group’s development team, Catena Media’s recently appointed global head of product Craig Harman hailed the “pain-free,” seamless integration with Superfeed and the excitement at Catena Media looking ahead to the potential of this new partnership.
“This integration will allow us the opportunity to access the full range of content and analysis that Superfeed has to offer on an international scale,” Harman concluded.
Sharing the excitement about the partnership with Catena Media, Spotlights Sports Group’s head of UK and Ireland sales Daniel Smith outlined his company’s contribution to help Catena Media “to continue to be an industry leader in sports betting in a multitude of markets and across a variety of sports.”
“Our Superfeed product is proven to drive additional turnover as we deliver unbiased expert insight to support customers betting decisions,” he noted further.
In May, Catena Media reported an all-time high in quarterly revenue for the first quarter of 2022, driven mainly by its operations in North America where growth was 32% year-over-year.
Later in the month, the company initiated strategic review in the light of third-party interests to acquire certain assets, AskGamblers.com, a brand positioned in the financial trading segment.
As for Spotlight Sports Group, the sports betting specialist launched soccer-oriented betting hubs in preparation for the upcoming FIFA World Cup in Qatar.