Details of the new collaboration emerged Friday and see the Tribe become the official sponsor of the event, as announced by Indian Gaming.

American Express Golf Tournament Inks Sponsorship Deal with Southern California Tribe

The new collaboration kicks off with this year’s edition of the tournament planned to start on January 16. However, this will not be a one-time deal as the Twenty-Nine Palms Band of Mission Indians will remain in the capacity of a sponsor of the tournament throughout 2028.

Thanks to the new collaboration the Tribe will benefit from unique brand exposure. Under the terms of the agreement, some 1,200 volunteers will display the Twenty-Nine Palms Band of Mission Indians’ Spotlight 29 Casino logo. Moreover, the Tribe will also benefit from exposure via all of the volunteer platforms.

The prestigious golf tournament will be taking place at PGA West’s Stadium, as well as La Quinta Country Club and Nicklaus Tournament Courses in California. Starting from January 16, the tournament will run through January 22.

The American Express PGA Tour Golf Tournament will include three days of pro-am events. Finally, the American Express Concert Series will wrap up the tournament with events planned for January 20 and 21 which will include stars Gwen Stefani and Darius Rucker.

The Sponsorship Opportunity Brings Excitement to the Tribe

Darrell Mike, Twenty-Nine Palms Band of Mission Indians’ chairman, shared his excitement about the latest announcement. He pointed out that the Tribe acknowledges the importance of this tournament and the unique opportunity to support the volunteers that participate in it. “We are thrilled to be able to be a part of this time-honored tradition,” said Mike in conclusion.

“This event has always been a community-driven tournament, and we feel fortunate to be able to help support the more than 1,200 volunteers who make the week run smoothly.“

Darrell Mike, chairman of the Twenty-Nine Palms Band of Mission Indians

As a federally recognized Native American tribe, the Twenty-Nine Palms Band of Mission Indians has established a presence in southern California and has a strong bond with the community in the region. Its Spotlight 29 Casino helps contribute to the local economy and at the same time boosts tourism and visitation. Currently, the Tribe employs more than 700 people and supports different Tribal and government programs.