Caesars Entertainment and Fiesta Bowl inked a sports betting and gaming partnership. The first-of-its-kind deal aims to boost fan engagement and expand sports gaming education in Arizona.
Fiesta Bowl and Caesars Ink Sports Betting and Gaming Partnership
Gaming and sports betting industry giant Caesars Entertainment inked a new partnership with the non-profit organization Fiesta Bowl. The inaugural betting and gaming partnership involves college football Bowl game. The deal aims to increase fan engagement and boost Fiesta Bowl’s year-round events. Additionally, the latest deal will expand sports gaming and education in Arizona.
Under the recent partnership, Caesars will host fan lounges within the stadiums for the Guaranteed Rate Bowl, as well as the PlayStation Fiesta Bowl. Additionally, the company will become a title partner of the PlayStation Fiesta Bowl pregame parties. Last but not least, Caesars will become a presenting partner of the annual Arizona Bank and Trust Fiesta Bowl Kickoff.
With the help of the agreement, Caesars will expand its presence in the state, which is set to launch officially sports betting on September 9. Here, it’s important to mention that the deal is subject to regulatory approval. Once that happens, fans will be able to bet at Chase Field or download Caesars’ sportsbook to make a bet from anywhere within state lines. Similar to other states, Caesars will enable incentives in Arizona such as credit-earning and unlocking experiences via its Caesars Rewards leading loyalty program.
Caesars Is Thrilled to Work with Fiesta Bowl
Caesars Digital’s chief development officer, Dan Shapiro revealed that the company is thrilled to collaborate with Fiesta Bowl Organization. He deemed the recent partnership a “landmark” and added that it will bring college football fans closer to the game. At the same time, Shapiro outlined that the collaboration will raise awareness of responsible gaming. He did not miss saying that Caesars Rewards offers users a leading experience.
“These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall.”
Dan Shapiro, chief digital development officer, Caesars
Jose Moreno, chief marketing officer of Fiesta Bowl acknowledged that the partnership marks a “new frontier in the college football space.” He added that Caesars stood out when Fiesta Bowl was picking a partner mainly because of its community mindset and creativity.
“We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”
Jose Moreno, chief marketing officer, Fiesta Bowl
Besides Fiesta Bowl, Caesars has recently inked multiple key sports partnerships. Only recently, the company inked a deal with NFL’s Houston Texans. Under the partnership, Caesars became an official casino partner for the team. Additionally, the company has also recently expanded its partnership with the Arizona Diamondbacks.