Caesars Atlantic City has announced an ambitious makeover of its casino floor, outdoor pool, valet area, and lobby, which will cost at least $200 million the company announced on Tuesday. The renovation is part of an effort to maintain the competitive status of the property and a reflection on the fact that casino resorts in Atlantic City and New Jersey are optimistic about the future of the industry.
Despite gripes about a smoking ban, a contentious property tax, and a notable downturn in visitations with the threat of COVID-19 still lingering, Caesars has expressed hopes that its long-term investment will pay off.
Broader Investment in Caesars Entertainment’s AC Properties
The renovation project is announced as part of a broader and more ambitious investment package that will cost the company $400 million and be forwarded towards the Harrah’s, the Tropicana, and not least, the Caesars Atlantic City. Caesars Entertainment Eastern Division president John Koster commented:
“This major investment demonstrates our ongoing commitment to elevating guests’ experiences at our resorts as well as advancing the Atlantic City tourism economy.”
This is on top of the already completed renovation that featured refurbishing work across the 750-hotel rooms and suites, which focused on introducing Roman design and architecture. The Caesars AC is located on the beachfront and is one of the most prominent casino resorts in the area. The company is further optimistic about a Nobu Atlantic City project which will bring both the hotel and restaurant within Caesars’ premises.
The Nobu Hotel Atlantic City will follow the opening of the restaurant. The hotel will be located at the top three floors of the Caesars Centurion Tower, and its design will be inspired by Japan and Asia. The casino also expects Gordon Ramsay Hell’s Kitchen restaurant this summer, which is a first for the East Coast.
Caesars Entertainment is leaning heavily on maintaining the status of the Atlantic City main property with guests whereas the other two properties will divvy up the remainder of the $400 million investment package. Renovation at Caesars AC should be completed by the end of 2023.