Caesars Entertainment announced a partnership with the Chicago White Sox designated the company as the Exclusive Casino Partner and Caesars Sportsbook as an Official Sports Betting Partner of the franchise from Illinois.
‘Globally Recognized Entertainment Leader’
The sports agreement with the MLB team from Chicago will allow Caesars and Caesars Sportsbook access to official logos and marks of the Sox, rotational LED signage at the stadium, digital and social media assets, and a range of exclusive experiences of the franchise available through the operator’s industry-leading loyalty program, Caesars Rewards.
Stressing the “iconic” status of the Chicago White Sox, Caesars’ chief executive officer Tom Reeg outlined the perfect timing for the business to align with the franchise that has some of the most passionate sports fans in the country.
“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Tom Reeg, CEO, Caesars Entertainment
In addition to the prominent TV-visible fixed signage featuring Caesars’ premier gaming destinations and affixed channel lettering on the video board at the ballpark, the partnership with the Sox also includes integration into the team’s marketing and promotion efforts, official merchandise, and future experiences, and will bring fans through the Caesars Sportsbook app exciting offers and promotions.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience.”
Brooks Boyer, Chief Revenue and Marketing Officer, Chicago White Sox
Unmatched Business Scale and Loyalty Program
An authorized gaming operator of the MLB and operational across 24 states and jurisdictions, Caesars Sportsbook is also the US operator of the largest number of retail sportsbooks nationwide, and Boyer was delighted at the opportunity to “enhance the excitement” for fans via “new experiences and programs” through this partnership.
Caesars Rewards, the largest loyalty program in the gaming industry with over 65 million members, allows Illinois sports bettors to earn tier and reward credits and redeem them for exclusive benefits at all Caesars’ destinations, invitation-only White Sox events, as well as unbeatable experiences at Caesars international resorts.
The agreement with Chicago White Sox expands Caesars’ legacy in Illinois and northwest Indiana, represented so far with premium entertainment and gaming destinations, including Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammond, and Grand Victoria Casino Elgin.
The sports partnership followed shortly after another sports sponsorship Caesars announced in April with the New York Mets to designate Caesars Sportsbook as the official betting partner of the MLB franchise from New York.