Buffalo Sabres and FanDuel Group inked a new deal that made FanDuel an Official Sports Betting partner of the NHL team.
Fanduel Becomes Official Betting Partner of Buffalo Sabres
Buffalo Sabres, the professional ice hockey team based in Buffalo, New York inked a new multi-year deal with leading US sportsbook FanDuel on Wednesday. Under the terms of the collaboration, FanDuel became an Official Sports Betting Partner of the Sabres. The collaboration will see the sportsbook have the right to use official Sabres marks and logos. Moreover, the sportsbook will benefit from in-arena signage for all home games of the NHL team.
The multi-year deal will also grant FanDuel exclusive integrations for all phases of Sabres broadcasts such as in-game, pregame, intermissions and postgame. Additionally, the company’s sports betting odds will be integrated within Sabres broadcasts and betting segments will be featured within the pregame show and after intermission periods.
Celebrating the new collaboration, FanDuel announced the launch of a special “Sabres Correct Score Bonus” promotion. Valid between February 23 and February 25, FanDuel users can place a pre-live “correct score” wager of $25 or more. Users can receive a $5 bonus in site credit for FanDuel sportsbook for each goal the winning team in the game scores until a maximum of $25 per game.
The Deal Brings Excitement for Sabres’ Owner
Dan Misko, the SVP of business development at Pegula Sports and Entertainment, Sabres’ owner, outlined that he is proud to offer more engaging content to the team’s fans under the new partnership. Additionally, he outlined that FanDuel has proven itself as a sports betting leader.
“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans.”
Dan Misko, SVP of business development at Pegula Sports and Entertainment.
Misko added that the company is excited about the benefits which the new collaboration will bring for sports fans in New York. In conclusion, he said that Pegula is looking forward to a successful collaboration with Fan Duel for many years to come.
FanDuel: A Sports Betting Leader in the US
FanDuel Group’s CMO, Mike Raffensperger, added that the company is excited to join forces with the Sabres. Additionally, he said that the recent deal will help bring things to the next level for sports fans in New York.
“On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience.”
Mike Raffensperger, CMO at FanDuel Group
Without any doubt, FanDuel holds the place of a sportsbook leader in the US. The company has a significant number of partnerships with sports teams, leagues and media. By now, FanDuel is present within 50 states and has more than 12 million customers.