Bragg Gaming Group has introduced its Player Account Management with Merkur in the Czech Republic. As a result of this partnership, Merkur will have access to what is billed as an “all-in-one platform” that offers real-time data and marketing tools to help casino operators bolster their day-to-day activities.

Merkur to Benefit from Bragg’s Unique PAM Solution

Thanks to this partnership, Bragg will also be able to introduce titles developed from partner studios, such as GAMOMAT and Peter & Sons, along with its aggregated content offering from a range of trusted suppliers and providers. Merkur players will get access to excellent gameplay experiences that are injected into the gaming lobby and make for a strong variety of options.

Merkur stands to benefit from a single wallet, omnichannel and cross-platform product. The company will further benefit from the FUZE player engagement offering which is designed to help partner operators boost their reach, conversions, and retentions. This solution features popular options, such as free rounds, missions, quests, and tournaments, which makes for a wholesome experience across the board.

This partnership is also an important milestone for Bragg which is seeking to expand its commercial presence. The company’s PAM platform is one of its flagship solutions that is increasingly popular with operators in regulated iGaming markets. Bragg Gaming Group CCO Chris Looney commented on this partnership and said:

Providing such a prominent operator as Merkur with our PAM solution is a fantastic achievement for us and we are excited to now be up and running, powering their operation in the Czech Republic. This deal also sees us strengthening our presence in the country and we look forward to further building on this partnership and providing local players with first-class entertainment.

Bragg Gaming Group CCO Chris Looney

Merkur Confident that PAM Solution to Help It Boost Its Offer

Merkur chairwoman of the board of directors Irina Ruf welcomed the introduction of the PAM solution to Merkur’s offer. She expressed confidence that this partnership will make it possible for the company to continue strengthening its positions in the Czech Republic and strike home while delivering a premium product to players locally.

The PAM solution, Ruf said, comes with valuable data and promotional tools that are the stepping-stone on which Merkur can continue to develop its business successfully in the region. Bragg Gaming has been doing okay securing an $8.7 million investment from Lind Global Fund just recently. The company also assisted Kalamba Games’ launch in Ontario, Canada.