Better Collective’s products will be going online on March 10 along with the official launch of the state which will introduce remote sports betting products for the first time. The Bay State is expected to incite a strong interest among local residents in sports betting and potentially become one of the biggest states by sports gambling handle.

Group Welcomes Decision on Performance Marketing in Massachusetts

Better Collective has confirmed that it shares mutual values and commitments with the state regulator, the Massachusetts Gaming Commission (MGC), when it comes to safer gambling, player education and consumer production, among others. The media company hailed the MGC’s decision to reverse a previous decision that prohibited CPA and revenue-sharing programs to be signed between licensed operators and third parties known as affiliates.

Performance-based marketing media is an important part of the overall ecosystem, Better Collective said, and thanks to the regulator’s decision, the online sports betting market in the state is off to a strong start already.

Better Collective US CEO Marc Pedersen welcomed this decision and said that the group would be able to help guide and educate fan bases in Massachusetts as they become more familiar with the online sports betting experience. He added:

The state has a very successful sports history, and we are confident the future with sports betting will be equally as successful.

Better Collective US CEO Marc Pedersen

Meanwhile, Massachusetts does not lack a strong sports culture. The Bay State is home to noteworthy franchises such as the Boston Bruins, Boston Red Socks, and New England Patriots. The group operates some of the seminal online properties when it comes to sports betting, to wit Vegas Insider and The Action Network.