Betmotion, a leading gambling website in the Latin American region, announced Monday it entered into a partnership deal with data and analytics AI specialist Jada Gaming.
“Betmotion is always looking to enhance its offering to maintain our strong market position and Jada’s solution takes our service to the next level.”
Luis Traversa, Chief Operations Officer, Betmotion
Boost Predictive Capabilities and Website Visibility
The 3-year agreement will see the full Jada Brain platform integrated into Betmotion and enhance user experience at the Latin American gaming brand by utilizing the platform’s suite of bespoke iGaming modules.
“We’re delighted to have signed Betmotion as a client. Having a market leader in South America select us for their platform for data and analytics solidifies our position as a top choice for igaming companies.”
Alberto Alfieri, Co-Founder, Jada Gaming
The deal will allow Betmotion to take advantage of Jada’s expertise in data and analytics to improve its predictive capabilities and website visibility in time for the upcoming busy summer sports schedule.
“Jada’s wealth of experience and focus on the igaming sphere, as well as the comprehensive range of modules offered made it a clear choice. The partnership will allow us to drive growth while simultaneously providing our players with personalized experiences.”
Luis Traversa, Chief Operations Officer, Betmotion
Suite of Bespoke Modules
Full data warehouse, machine learning functions and data visualizations are also part of the partnership deal the Brazilian-based gambling brand agreed with the data and AI specialist.
Under the agreement, Jada’s Responsible Gaming and Bonus Abuse modules will enhance Betmotion’s efforts to create a safe and fun customer experience, while Jada’s Affiliate Engine will take care of growth strategy optimization.
“When speaking to the team at Betmotion, it was clear they understood the offering and we were very impressed by the vision they had with both their own ambitions and how they intend to use the product. Having them as a client can only serve to further strengthen our offering.”
Alberto Alfieri, Co-Founder, Jada Gaming
The data and analytics agreement was announced just ahead of the start of a busy summer sports schedule featuring the postponed from last year UEFA Euro 2020 Cup and 2020 Tokyo Olympic Games.
Besides utilizing technology and data analytics to boost its brand awareness, Betmotion teamed with some high-profile sports personalities to represent the brand globally.
In February, Betmotion signed one-year sponsorship deal with the holder of record 10 wins and 1 loss and currently ranked 11th in the women’s strawweight division UFC fighter Mackenzie Dern.