Betfred Sports is officially launching in Arizona at a time when the state is experiencing a tremendous surge in license applications. 

Arizona Starts Issuing Sports License, Betfred Sports Moves In

Betfred Sports has Arizona locked in its sights as the influx of licenses continues with limited permits on the line for the taking. The sportsbook has struck a partnership with Fort McDowell Yavapai Nation’s We-Ko-Casino Resort to unlock the market and gain market access for its upcoming Vegas-style retail sportsbook.

Both companies have expressed confidence that their collaboration will lead to a strong position in the burgeoning Arizona market. The casino, located in Fort McDowell, will play host to the sportsbook, which will hopefully draw a substantial chunk of the action.

Commenting on this partnership, Fort McDowell Yavapai Nation President Bernadine Burnette argues that the tie-up with Betfred Sports “marks a new chapter for We-Ko-Pa.”

“We are excited about the prospect of sports betting in Arizona and are thrilled to pursue an event wagering license to allow us to offer sports betting to our retail and digital customers,” Burnette added, commenting on the alliance. 

She was joined by Betfred Group chief operating officer Mark Stebbings who argued that Arizona constitutes a new and promising opportunity for the brand. He noted that Betfred Sports has already successfully established a presence in Iowa, Pennsylvania, and Colorado and was now looking forward to leveraging the company’s experience with Fort McDowell Yavapai Nation.

Arizona welcomes both retail and online sportsbooks but will ultimately depend on regulatory approvals issued to individual applicants. The state is positive it would have sportsbooks locked in place and ready to accept bets ahead of the official start of the NFL season.