The leading bookmaker Betfred continues its US-facing expansion by announcing a new deal in Iowa. The company said Wednesday that it inked a new sponsorship deal with Iowa Wild, the famous American Hockey League (AHL) team.
Iowa Wild and Betfred Ink Multi-Year Deal
Thanks to the new multi-year sponsorship, Betfred will benefit from various marketing opportunities such as a digital and print presence. Moreover, the brand will benefit from TV and radio exposure as well as game-day activations at Wells Fargo Arena.
The new partnership will bring unique experiences for Iowa Wild fans as well. According to Betfred, the marketing collaboration will bring exciting giveaways that include suite sweepstakes, as well as exclusive merchandise and ticket giveaways, starting with the 2022-2023 season.
“We are excited to announce Betfred as our exclusive partner in the Sportsbook category. We look forward to the tremendous addition Betfred will bring to our Iowa Wild fan experience.”
Brent Arnold, senior director of sales for the Iowa Wild
Brent Arnold, the Iowa Wild’s senior director of sales, acknowledged that the team is excited to join forces with the leading betting operator Betfred. He explained that the Iowa Wild is looking forward to the unique experiences the new collaboration will bring to the team’s fans.
The Leading Bookmaker Continues Expansion in Iowa
Bryan Bennett, Betfred’s chief operating officer, added that the company is proud to be a part of the AHL community and to join forces with the Iowa Wild. He pointed out that only recently, the company introduced its betting app for Iowa customers. Bennett said that Betfred knew that further investment in the state would create amazing opportunities. In conclusion, he said that Betfred is looking forward to the engaging experiences it will bring for Iowa Wild fans just in time for the new season.
“We’re extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community.”
Bryan Bennett, chief operating officer at Betfred
The recent sponsorship deal agreement with the Iowa Wild reaffirms Betfred’s commitment to further expand its presence in the state. In fact, besides the launch of its betting app in the state, the company inked another multi-year agreement with the Iowa Cubs. Additionally, back in June, Betfred teamed up with OpenBet, the leading sports betting solutions provider. This collaboration enabled the company to leverage OpenBet’s leading digital and retail technology solutions for the market in Iowa.