Betfair International has re-juggled its internal team turning to Kimberley Daly and appointing the Flutter Entertainment ace as the company’s new managing director.

Kimberley Daly’s Appoint Continuation of Her Hard Work

The company welcomes Daly as part of Betfair International after she initially stepped in as managing director of marketing of brand marketing in November 2020. Since then, Daly has been working hard to advance the company’s mission, brand visibility, and reach, leading to her most recent promotion. Daly shared the news briefly on LinkedIn:

“I’m happy to share that I’m starting a new position as MD of Betfair International at Betfair International!”

Betfair International MD Kimberley Daly

She is also a well-seasoned industry veteran who has served at several prominent industry names. She first joined Flutter as part of the then-independent Paddy Power brand all the way back in 2006 and fulfilled marketing analysts’ positions. Her transition to Betfair happened in September 2013. The next several years were an upward trajectory for Daly who was promoted several times all the way to head of digital in June 2015, her LinkedIn profile reveals.

She then went back to Paddy Power in April 2016 and was digital director for the company before moving to production and agency director two years later in January 2018. Daly decided to return to Betfair International in 2020. Daly will operate out of Dublin and she will be tasked with overseeing the company’s performance in global markets.