Online sports betting and casino operator BET99 announced it has signed an agreement with Genius Sports to distribute NFL live video streams to customers in its home market, Canada.
Watch and Bet
The licensing agreement signed between BET99 and Genius Sports the global provider of sports data, technology and content will see the Canadian-based sportsbook operator deliver feeds for all regular and post-season NFL games to its users north of the US border.
The agreement reached with Genius Sports excited BET99 chief executive officer Jared Beber, who hailed it as an excellent opportunity going forward.
“Offering live streaming of all NFL games through BET99 is a fantastic development for our Canadian players,” Beber stated, outlining that BET99 is always on the lookout “for new opportunities to engage and entertain” its customers, convinced that “this new agreement will allow BET99 players to connect in even more ways with [the] integrated watch and bet functionality.”
Under the agreement with Genius Sports, the official NFL data and live video streams distribution right holder, BET99 will provide low-latency feeds combined with NFL’s official data, elevating the betting experience of its Canadian customers to a new level and enhancing customer engagement.
Operated by Sports Venture Holdings, BET99 offers premium sports betting and casino platforms to Canadians, creating localized products tailored to each market by leveraging the company’s unique approach based on the country’s regional differences.
Engaging with Sports Fans
The online sports betting brand also hosts a group of brand ambassadors, popularizing the brand among sports fans in various sports: mixed martial arts, football, soccer, ice hockey, and athletics.
Last month, BET99 and the all-time leading goalscorer of Toronto FC Sebastian Giovinco joined forces to help the brand engage with its soccer fans during the FIFA 2022 World Cup in Qatar.
Giovinco, who will appear live on Instagram and provide predictions for the upcoming matches under the agreement, joined a prominent group of sports personalities serving as BET99 brand ambassadors, including UFC Hall of Famer Georges St-Pierre, Toronto Maple Leafs’ young star Auston Matthews, who joined in March on a three-year deal and two-time Olympian Alysha Newman who joined in December last year.
BET99 also established partnerships with several sports franchises, including the Ottawa Senators, CF Montreal, and the Montreal Alouettes, as well as with entertainment and media sources Live Nation and Postmedia.