Bet365 has launched its sports betting product in Ghana, the company confirmed early on Monday. In an official communication to the press, the company said that its website has been up and running since Friday, November 18. The website runs on a dedicated .gh domain name and it already features both iPhone and Android apps to provide bettors with immediate access to betting markets.

Bet365 Takes First Step into African Betting Market

Bet365 is available to eligible Ghanaian customers who meet local regulatory requirements and who can enjoy a range of promotions, in-play and pre-game betting options, and more. There are more than 75 sports covered on the website along with 600,000 events being streamed live every year.

Ghana players will have access to video streams of the Spanish La Liga and German Bundesliga, along with major US sports leagues, such as the NF, NHL, NBA, and more. In a press statement, a bet365 spokesperson had this to add:

We are delighted to announce the launch of a dedicated bet365 website for customers in Ghana. In a country with such a passion for sports, particularly football, we are excited to provide an unrivalled sports betting experience, with a key focus on both localized and international markets.

bet365 spokesperson

The company said that it has long been working on expanding into the market, as it’s one of the most vibrant betting ecosystems anywhere in Africa. Ghana is a particularly strong start for bet365 in Africa, especially with the World Cup underway, which will allow bet365 to demonstrate the strengths of its platforms through pre-game and in-play markets.

Africa has beckoned to international brands, and especially ahead of the World Cup. One of bet365’s own biggest competitors, 888, has also broken ground in Africa recently. Earlier this year, 888 Africa rolled out the 888bet brand in four regional markets, including Kenya, Mozambique, Zambia and Tanzania.