Bet365 is making another decisive stride in the Latin American market with the company acquiring licenses to operate in both Buenos Aires as well as Argentina.

Bet365 Enjoys Long-Awaited Market Entry

The city of Buenos Aires and Argentina are considered separate jurisdictions when it comes to gambling regulation, and bet365 has been able to secure an entry in both, owing to licenses from the Provincial Institute of Lottery and Casinos and the Loteria de la Ciudad. The company welcomed the opportunity in a statement:

“We are delighted to announce the launch of a dedicated website for customers residing in Ciudad Autónoma de Buenos Aires and Provincia de Buenos Aires.”

Bet365

As a result, the operator will be able to at long last provide its products to gaming enthusiasts across Argentina. Bet365 first announced plans to contest an entry into the Argentinian gaming market in 2019, but lack of legal momentum had the operator patiently waiting. The dual licensing regime, though, is now active, allowing bet365 to rapidly scale its product offer across the region.

As such, the company is joining other established regional players, including Betsson AB and Codere Online. The Latin American region plays an important focal point for bet365 which has already established strong ties with Ganador Azteca in Mexico.

Sports betting and iGaming continue to be two hotly-debated topics around the region. Brazil’s pending regulation is expected to be one of the biggest market openings for the industry since 2018 when the United States legalized sports betting. Bet365 Bet AR is now available to players of the legal gambling age all across Argentina.