Odds comparison website Oddschecker and British gambling firm bet365 have extended their ongoing partnership with bet365’s odds to be displayed as part of a multi-year deal.

Bet365 and Oddschecker Ink Fresh Multi-Year Deal

Oddschecker and bet365 have minted a multi-year partnership, building on an existing relationship between the two companies. Oddschecker provides consumers with a quick way to reference odds from multiple sports betting firms and act on the best lines and fixtures available.

As one of the earliest integrations into the Oddschecker comparison tool, bet365 is an important partner for the website. Bet365 is presently the leading betting firm in the United Kingdom with a solid footprint across the world, and overtures in the United States newly legalized betting market.

Based on information published by EGR, bet365 is accountable for one-quarter of click-through rates. Oddschecker CEO Toby Bentall explained for the outlet that the relationship with bet365 has been one of mutual benefit, empowering businesses as well as giving consumers an advanced and useful product.

In the meantime, bet365’s footprint has been growing at a comfortable pace with a particular focus on the United States. The company entered Colorado’s betting market through a partnership with Century Casinos.

Meanwhile, bet365 has been actively seeking to bolster social responsibility measures at home, joining a pitch to donate $125 million to tackle problem gambling in the United Kingdom, and the company previously launched special live betting experience for golf fans.

Oddschecker has seen recent spikes in traffic around the time of the recent US Presidential elections and the Aintree Grand National. The website also recently cut ties with odds data from GVC-owned brands, including Betdaq, Coral and Ladbrokes.

According to Ahrefs, Oddschecker is presently pulling in over 2.8 million consumers every month.