Beat the Odds Inks STN Distribution Deal, Names SuperBook Westgate as Sponsor
Beat the Odds, a fresh TV weekly series about sports betting, will expand its reach following a new agreement. The show, which was broadcasted on Gray Television’s stations, will also launch on STN.
STN to Help Beat the Odds Reach the Fans
STN, a leading media company, agreed to distribute the sports betting series through its STN Bets and STN Video channels. As a result, the media giant will deliver the show to over 1,900 local publishers. In addition, STN agreed to help Beat the Odds by launching a branded Beat the Odds website for fans of the series.
Beat the Odds went live earlier this year and is a sports-betting-focused show dedicated to the industry, its history and the latest developments in sports. Each weekly episode is 30-minutes long and features news, data, and analysis, mixed with various sports wagering stories.
STN Video’s head of strategic partnerships, Grant Whitmore, said that his team is excited to become a part of the Beat the Odds launch and help the show grow. He noted that Beat the Odds fits STN’s mission to provide great and lucrative content to broadcasters and publishers.
Whitmore added that the agreement with STN will help Beat the Odds’ content reach more than 1,900 local publishers, which will dramatically improve the show’s visibility.
The Show Aims to Become a Top Betting Series
In other news, Beat the Odds has chosen SuperBook Westgate as its presenting sponsor. A spokesperson from SuperBook’s ownership group, Westgate Las Vegas, said that this is an amazing opportunity to support a great new sports betting show. In addition, the sponsorship agreement will help Westgate Las Vegas expand its reach and appeal to fans of sports betting.
Michael Korr, executive producer of Beat the Odds, said that he is happy to welcome SuperBook Westgate Las Vegas as the show’s presenting sponsor.
The sponsorship with SuperBook Westgate Las Vegas brings together our love of great storytelling with their tradition of unparalleled innovation in sports betting. We believe viewers will enjoy and gain valuable insight from our collaborations with SuperBook Westgate Las Vegas throughout the pro football season.
Michael Korr, executive producer, Beat the Odds
Beat the Odds was launched on 106 Gray Television stations. It is produced in Las Vegas. Cary Glotzer, the series’ executive producer, said that Beat the Odds strives to be a best-in-class show that engages sports bettors in many states.
Glotzer hopes that the series will gain traction in many notable states, such as New Jersey, where sports betting first debuted, New York, which is currently one of the largest betting markets, Pennsylvania and Connecticut. Beat the Odds added launched in the aforementioned states via the YES Network.
YES is the most watched regional sports network in the country and includes the important New York metropolitan area, which gives Beat the Odds a tremendous boost to our reach and to our overall plans.
Cary Glotzer, executive producer, Beat the Odds
Glotzer noted that his team is honored to have the show launch with some of the most notable broadcasters in the United States and is looking forward to cementing Beat the Odds as the leading sports betting series.
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