The leading sports betting provider 888sport announced its first partnership with a team from the Bundesliga. Thanks to a new deal, 888sport became an official partner for the RB Leipzig (RBL).
888sport, RB Leipzig Ink New Partnership
The new collaboration is expected to last until at least 2023. The start of the partnership was marked by the Bundesliga home match with FSV Mainz 05 on Saturday. Under the new deal, 888sport will benefit from a significant TV advertising presence such as LED-board animations and Cam Carpets located next to the goals. Moreover, the sports betting provider will benefit from in-stadium branding.
Last but not least, the collaboration will see 888sport become the presenter of the RBL predictor game. Sports fans that participate in the game have a chance of winning VIP tickets, season tickets, as well as special prizes such as signed shirts.
This partnership marks an important moment as it is the first collaboration between 888sport and the Bundesliga. In a statement, RBL acknowledged that the partnership must benefit both parties involved. Moreover, the collaboration reaffirms 888sport’s commitment to growing into the German market, while at the same time, offering responsible and safe sports betting services.
The Sportsbook Is Proud to Join Forces with the Popular Team
888sport’s VP head of sport, Kieran Spellman, said that the company is proud to announce its partnership with RB Leipzig. According to him, the club is among the most ambitious clubs in Europe. Spellman explained that RBL has been growing rapidly by playing “attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.”
“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner.”
Kieran Spellman, VP head of sport at 888sport
He acknowledged that 888sport is eager to support the club on its way to becoming one of the top three teams in the country. In conclusion, Spellman acknowledged that the recent partnership complements the successful licensing for the company in the German online sports betting market.
RBL Is Proud to Select 888sport as Its Partner
Pedro Barreda, the director of international marketing and head of sponsorships at 888sport added that the company is looking forward to collaborating with the team for at least one and a half years. Last but not least, he deemed the new partnership as a perfect fit.
“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.”
Matthias Reichwald, chief commercial officer at RB Leipzig
RB Leipzig’s chief commercial officer, Matthias Reichwald, explained that the team is proud to join forces with 888sport. According to him, 888sport is a well-established brand that has an interest in growing further in Germany and internationally. In conclusion, Reichwald explained that the plans for further growth that 888sport has correspond to RB Leipzig’s vision.