Playson has expanded its content reach with yet another iGaming operator, 711. The Belgian operator will now benefit from a range of products that are deployed to the casino through a newly minted content-integration deal and specifically for the Netherlands market.

The operator will be able to introduce a number of excellent games to player bases, including Luxor Gold: Hold and Win, Book del Sol: Multiplier, and Ruby Hit: Hold and Win among others.

711.nl Grows Content Footprint with Playson

711 offers a range of experiences to its players, including live casino, table games, and slots and it will now strengthen that offer with additional products deployed through the Playson network. Earlier this year, 711 also expanded in the Netherlands, securing an official license from the Dutch Gaming Authority, and rolling out a localized domain name for its iGaming operations.

Playson and 711 are keen to work together in every market that they have market access to. Playson sales director Blanka Homor said that she was pleased to be able to scale its offer in the Dutch online market and bring more worthwhile slot games to fans across Europe. Homor added:

As an ambitious supplier, we’re always looking to increase our global foothold and pen deals with operators that share our vision. We’re confident that this deal will produce great results for us.

Playson sales director Blanka Homor

711’s Gilles De Backer was pleased with the new content opportunity and said that the company was on track to continue adding the biggest names in terms of suppliers to its content offering so that it can boost player engagement and retention.

“By integrating the company’s large product offering, we can fulfill the goals we set ourselves when we entered the Netherlands in April this year,” De Backer Concluded. Earlier this year. 711.nl added gaming products by NOVOMATIC’s interactive division, Greentube.